Merchandising

Effective merchandising is crucial for successfully fulfilling a customer’s requirements. Each customer is assigned to a dedicated business team that is responsible for ensuring a thorough understanding of the customer’s needs and facilitating seamless execution in close collaboration with the factories. This business team acts as the primary point of contact for the customer, and its key members frequently visit the customer in order to enhance their comprehension of the customer’s demands and the prevailing market conditions.

Our merchandisers are highly skilled professionals, most of whom possess significant factory experience. This enables them to comprehensively grasp the customers’ requirements as well as the capabilities and limitations of the factories. The business team’s role extends beyond effective communication and diligent follow-up; it also encompasses the objective of creating superior products that have high market appeal and perform well at the point of sale.

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